CONVERSION HOTEL 2017 is finished

Next year: 16 – 17 – 18 NOVEMBER 2018 / TEXEL, THE NETHERLANDS

Click to see the #CH2017 summary (vids, pics, slides, notes etc.)


12 hours of content, 12 hours of sleep and 24 hours of socializing with like minded people!

For the 4th time in a row organized a, already famous, 48 hour social weekend about online optimization at the Texel island in the Netherlands.

  • Started: Friday November 17th 2017 (12:30 – hotel check-in)
  • Finished: Sunday November 19th 2017 (12:30 – event end)

Topics: Optimization and Growth Strategy, UX, Copywriting, Analytics, Psychology and more!

This is a fully English spoken conference. The last 3 years we’ve had attendees from the Netherlands, Belgium, Germany, the UK, Ireland, France, Italy, Turkey, USA and even India. The conference was always sold out! We have a max. of 240 attendees (including speakers and organization).

On behalf of the #CH2017 team,
Roy Schieving, Ton Wesseling and Nienke van der Sar

Questions: Mail us at – Call: +3130-700-9779


Joost de Schepper (SWE)

Lead Conversion Optimization @ Spotify

Els Aerts (BE)

Managing partner @ AGconsult

Matthew Roach (UK)

Director of Growth Optimization @ Sanoma

Michele Kiss (USA)

Senior Partner @ Analytics Demystified

Ronny Kohavi (USA)

General Manager, Analysis and Experimentation @ Microsoft

David JP Phillips (SWE)

Founder @

DJ Baldower (GER)

DJ, musician and electronic beat baker

Wouter Slotboom (NL)

Intrigued by Digital Data

Sanne Blauw (NL)

Data Decipher @ De Correspondent

Craig Sullivan (UK)

Message in a bottle

Judith Wognum (NL)

Judith's piano show

Amy Cueva (USA)

Founder & Chief Experience Officer @ Mad*Pow

Bart Schutz (NL)

Chief Psychology Officer @ Online Dialogue

Manon Ossevoort (NL)

Tractor Girl @ The World

You? (Worldwide)

Unconference speaker

Ton Wesseling (NL)

MC @ Conversion Hotel


Day 1
17 Nov 2017
Day 2
18 Nov 2017
Day 3
19 Nov 2017
12:00 - 13:30

Check-in and get your badge at your OpDuin or Greenside Hotel (Optional lunch in OpDuin between 12.30 and 13.30. Keynote room at OpDuin opens at 13:45)

15:15 - 15:30

Coffee & Tea Break

16:30 - 16:45

Coffee & Tea Break

18:00 - 20:30

Friday evening 3 course dinner in Hotel OpDuin

21:30 - 02:00

Bar open – Drink & dance!

08:00 - 10:00

Breakfast in the hotel you are staying at

10:15 - 10:45

Run to the unconference board and get your session up there

David JP Phillips (SWE)
You? (Worldwide)
You? (Worldwide)
You? (Worldwide)
12:30 - 13:30

Lunch in Hotel OpDuin

You? (Worldwide)
You? (Worldwide)
You? (Worldwide)
15:20 - 17:15

Break – to refresh and chill out – enjoy the beach, the village, your hotel room or continue conversations. Main room opens again at 17.00 – with an Apple Watch giveaway at 17.15

18:00 - 20:30

Saturday evening 3 course dinner in Hotel OpDuin

21:45 - 02:00

Bar open – Drink & dance!

08:00 - 10:00

Breakfast in the hotel you were staying at

08:00 - 10:00

Checkout from your hotelroom and bring your luggage to the OpDuin luggage area

10:30 - 10:45

Coffee & Tea Break

11:15 - 11:30

Coffee & Tea Break

12:30 - 13:30

Optional lunch in Hotel OpDuin


All tickets are sold out. Our waiting list also has 50+ registrations...

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Watch the 2 minute video summaries of the 2016, 2015 and 2014 event. #Enjoy!




Partners 2017

Please send us an email to to get more information about partnerships.

How to get to the conference?

Route to Texel

Texel is an island, so you have to take the boat (with or without your car). The boat leaves from Den Helder. All ferry times and rates can be found at: If you take your car on the ferry (like most people do): the main conference hotel has free parking space!

I arrived at Texel without a car!

When you arrive at Texel, you can take a cab to the hotel or bus 28 and leave the bus at the stop called ‘Dorpsstraat’ in ‘De Koog’ (which is nearby the conference hotel(s)).

Route from airport

If you arrive at Amsterdam airport, you’ll need to take the train to Den Helder. From there you have to take the ferry to Texel. See “route to Texel” and “I arrived at Texel without a car!”.

FAQ & Answers

What is the exact location of the conference & hotels?

The conference will be held at Grand Hotel OpDuin, Ruijslaan 22, De Koog, Texel. This hotel is fully booked for the conference (90 rooms). First ticket buyers will end up here.

We also fully booked the Greenside hotel, which is a 5 minute walk from the conference. This is a luxury hotel too. Great rooms – and they are the final 60 rooms we will sell.

Is it difficult to come to Texel?

No, it isn’t. There are ferries going from Den Helder to Texel. Den Helder can be reached by public transport (train) very easily. All ferry times and rates can be found at:

What are 'double rooms'?

Twin rooms have two separate beds and a large seating area.

What room will I get when I pay for my 'own room'?

You will get a normal hotel room with a 2-person bed for yourself.

Maximum number of attendees per company

Since Conversion Hotel is all about sharing knowledge and learning from each other, we want our audience to be as diverse as possible. Therefore we handle a maximum of 2 rooms per company (4 people with 2 double bedrooms).

Is it possible to sponsor this event?

Please send us an email: to get more information about sponsorships.

Don't miss this unique event

Last year (2016) Conversion Hotel had a Net Promoter Score of +75 !

Register now for 2018 ticket notifications

Questions: Mail us at – Call: +3130-700-9779