The Conference formerly known as Conversion Hotel
Next event: #CH2022 on 18/19/20 Nov. 2022 – Texel, the Netherlands

#CH2022 live is sold out!
Watch our #CH2021 video ↓ or read the full summary

#CH2022: Year 9 - Chapter 2, part 4 - live!

Back to orange, like Chapter 1, part 4 in 2017. Join us for CHAMPIONS OF CONVERSION 2022, to learn, share & meet live again!
Conference location: Grand Hotel Opduin, Ruijslaan 22, De Koog, Texel, The Netherlands

This leading 3-day event on Evidence-based Growth has:
√ Actionable content and two entertaining evenings
√ Interesting partners and a wonderful location
√ Good food & drinks with hotel stay included
√ Great speakers and awesome attendees

It's time for CHAMPIONS: gathering new and returning CRO enthusiasts in a friendly and inspiring event set-up.

New to this event? Check out our 2021 overview, our testimonials and/or all our aftermovies to get a glimpse of what this conference is all about!

For the 9th year in a row, the Online Optimizers Meetup Group will organize (The Conference formerly known as) Conversion Hotel aka Experimentation Island.

#CH2022 will be a 3-day event on the beautiful island of Texel in the Netherlands. Passionate digital optimizers will spend the weekend sharing their knowledge, experiences and skills in the field of Product, UX, Marketing and Data.

  • Hello: Friday November 18th 2022 (13:00 CET – hotel check-in)
  • Goodbye: Sunday November 20th 2022 (13:00 CET – event ends)

#CH2022 will be with max. 245 attendees, depending on how our 156 rooms in our 2 exclusively rented hotels will be occupied! So far it seems that we left Covid-19 behind us, but we will offer a full refund if we need to cancel (a part of) the event tickets. Ticket sales is in batches this year, make sure you register in time!

See you at Texel!
On behalf of the #CH2022 team, your host: Ton Wesseling
Questions: Mail us at

Our #CH2022 performers

Our 2022 3-day live event will have 10 keynote speakers (first speakers announced, more to follow!) and 48 break-out sessions

#CH2022: Ronny Kohavi

Author of "Trustworthy Online Controlled Experiments"

#CH2022: Kenda Macdonald

Author of "Hack the Buyer Brain"

#CH2022: Eden Bidani

Conversion Copywriter & Secret Anthropologist

#CH2022: Marianne Stjernvall

Head of Customer Growth & Personalization at Coop

#CH2022: Ibrahim Elawadi

Data Advocate & Data Advocate

#CH2022: Sarah Gagestein

Framing specialist & best-selling author

#CH2022: Keynote pitch competition

Guided by Michael Aagaard

#CH2022: TripleXL

Saturday night fun

#CH2022 Host: Ton Wesseling

Experimenter of Conversion Hotel

#CH2022: Break-out sessions

12 scheduled, 12 guided and 24 unscheduled sessions

Our #CH2022 SCHEDULE (not yet announced)

All our sessions will be scheduled between 2pm CEST on Friday November 18th and 1pm CEST on Sunday November 20th

Current available #CH tickets

Our #CH2022 live event is sold out!
You can still buy our keynote video archive access:
#CH2022 – #CH2014 video archive ticket
395.00 EUR

✔︎ Lifetime access to all keynote recordings of the #CH2022 event

✔︎ Lifetime access to all 10 keynote recordings of the #CH2021 live event

✔︎ Lifetime access to all 12 #CH2020 virtual sessions and slides

✔︎ Lifetime access to all 63 keynote recordings since #CH2014

Book Now
#CH2022 – #CH2020 video archive ticket
250.00 EUR

✔︎ Lifetime access to all keynote recordings of the #CH2022 event

✔︎ Lifetime access to all 10 keynote recordings of the #CH2021 live event

✔︎ Lifetime access to all 12 #CH2020 virtual sessions and slides

Book Now

Get your ticket(s) using the button below here (all prices are ex. VAT):

No payments needed when registering a ticket.
Within 3 business days after registration you will receive an invoice with payment links.


See our full #CH2021 summary

See our video highlights and check the full summaries of the 2019, 2018, 2017, 2016, 2015 and 2014 events. #Enjoy!

Click on the #CH hashtags above the videos to see the full screen version of that year.