After our big 5th year celebration at #CH2018 I started reconsidering the conference and all the effort we are investing to make it happen every year. I had to uncover the Why again and while mirroring with our passionate attendees I re-learned that they are the energy of this conference. Yes there shall be great content, yes there shall be time to have fun, but yes I should worry about the diversity, the knowledge level and the Why of the attendees. Quality over quantity! This is how we kick started a new cycle of 5 more years of this conference.
We optimized the amount of keynotes, the breaks, the break-out sessions, the way we select speakers and topics, the way we sell tickets and we gave more time and space to the attendees and even changed the name and visual design of the conference. Based on the attendee feedback this was a successful redesign (yes they do exist!), which makes me very happy. Over the past months I was asked a lot why I wanted to make such big changes to an already really successful conference….
Over the years I’ve learned that optimizing in small incremental steps is a really valuable thing, but I also learned that you have to keep on looking to the big picture and if you don’t feel at ease, gather even more evidence and take a bigger step!
Thank you everyone for being part of this conference,
Ton Wesseling – Founder and host of #CH2019
PS: #CH2020 will be on November 20-21-22, 2020
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The average #CH2019 experience score
on a 1 (awful) to 5 (awesome) scale
The social time and break-out sessions with the attendees are a real golden nugget of this event. This is something which is hard to summarize without attending – but one of the #CH2019 attendees did a great job: please read his “Highlights from the conference formerly known as Conversion Hotel” post.
“It was my first time, but I had an absolute blast! Loads of inspiration, most of all from all the fantastic conversations I had with other attendees. Keep up the good work!”
“If I told you how awesome Conversion Hotel really is, my chances of getting tickets next year will plummet.”
“CH2019 was a great experience for me. I met so many new interesting people. Learned a lot this weekend! This event is a must!”
“I’ve been to Conversion Hotel (aka The Conference Formerly Known as Conversion Hotel) 3 times now and every year it gets even better than before. They really do optimise it year on year. I had amazing conversations and deep dive sessions. The 48 hours flew by. I walked away with a ton of new ideas to implement and lots of energy to implement them. I hope to be able to join next year too.”
“The great thing about this event is that it includes all facets to gain knowledge. Yes there are speakers. Most often great ones. But you don’t have to listen to speakers all day. There is also plenty of room to share and get knowledge from the others. After a long day of knowledge there is even some space for relaxation.”
“Diving deep into digital customer experience optimization is a hard and rewarding work. Conversion hotel is THE place where you realize that you should be diving deeper than you thought, but at the same time it also gives you the tools to do that :)”
“If you only have budget to attend one event per year, Conversion Hotel should be your choice.”
“Loved the diversity of speakers, the interesting range of topics and the quality of the attendees. Looking forward to next year’s event!”
“If you work in the field of CRO, UX (and after this year maybe data), CH is the only event you HAVE TO attend.”
“What a proud crowd! Im blown away by the quality in every level of this weekend. Time away from home and a long travel, still made it worth it all and more. Cant wait until next year.”
“For the fifth year in a row, for me, Conversion Hotel the only conference that always seems to over-deliver and under-promise. In terms of speakers, attendees, conversations and atmosphere. You already get excited on Friday once you get on board the boat at Den Helder. And feel tired by the lack of sleep but super energized when you board the boat again on Sunday to go back home. Already thinking about next year.”
“This was an awesome event that I would recommend to anyone in the Data Analytics and CRO/CXO/UX business. It’s not about where you work, it’s about your individual contribution to knowledge. That sets apart this event from other events and makes it really worthwhile if you’d like to absorb and contribute as many knowledge as you’d like.”
“CH2019 was the best work event I’ve been to this year! As attendee you’re part of making this conference the no.1, by sharing your knowledge, meeting new people and contributing to the relaxed and safe vibe. Your network will expand and your views on different topics will be challenged by the level of knowledge among speakers and attendees. And then there is the staff who will make sure you’re having a good time and care for a nice atmosphere.”
“The best conference of the year. The combination of talks and unconference sessions combined with meeting that many smart experts in the field on a beautiful island. A really inspiring and well optimized experience driven by a team of deep divers. Please rock on, really looking forward #CH2020 already.”
“A great event with awesome speakers and attendees from all over the world. It’s really nice to share knowledge and perspectives on experimentation and to talk with like-minded people who have the same challenges and goals as you do. Great atmosphere, high-quality content and overall a super-fun and well-organized weekend!”
“This weekend changed my perspective on daily work, career and life. What a blessing to be part of it and take a bunch of wisdom back home.”
“Rare breed of straight to the point conferences with high focus on the topic, excellent execution and passionate, professional audience. Very well worth getting captured on the Experimentation island of dr. Wesseling.”
“This was my fourth year going to Conversion Hotel and they keep changing the conference based on the feedback visitors gave. I was really happy about the more in-depth presentations and more space for visitors to exchange stories and knowledge. I will definitely try to get tickets for next year!”
“This was awesome! Really liked the vibe and open setting. Great speakers and sessions. The quality of attendees was skyhigh. I’m already looking forward to next year!”
“Great event. It is wonderful to have such an amount of experts on one island. The interaction between the attendees and keynote speakers makes it an event which is totally focussed on sharing knowledge. Highly recommended!”
“Attending the same conference five years in a row; you might think it would get boring, or that you won’t be able to learn anything new. The opposite is true: just as the previous years the amount of knowledge and inspiration that I took home is tremendous. I just love the way in which everybody (attendees as well as speakers) is willing to share insights and motivation.”
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