Nathalie is the author of the best-selling book Webs of Influence: The Psychology of Online Persuasion. Her work explores the intersection between persuasive technology, ethics,... Read More

Conversion optimization is so much more than A/B-testing, but it’s also so much more than just optimizing conversions. It’s business growth, it’s adding effectiveness to... Read More

“It’s not about that one experiment, it’s about improving the process, structure, trustworthiness, democratization and motivation for experimentation and data-driven decision making.” July will be... Read More

Throughout the #CH2020 kick-off event we will have 3 breaks of round table discussions like we usually have during the break-out sessions at the real... Read More