The Conference formerly known as Conversion Hotel
#CH2021: 19/20/21 Nov. 2021 – Texel, the Netherlands – HOMECOMING
We also still run the virtual #CH2020 events – Next session: September 23rd 2021

Check out all our event dates and our schedule

Enjoy our #CH2019 video as preview of #CH2021

>> CHECK OUT THE AVAILABLE #CH2021 TICKETS <<
You can ask for a full refund if we can’t run the event

#CH2021: Year 8 - Chapter 2, part 3 - live!

Back to purple, like Chapter 1, part 3 in 2016. Join us for HOMECOMING 2021, to learn, share & meet live again!
Conference location: Grand Hotel Opduin, Ruijslaan 22, De Koog, Texel, The Netherlands

This leading 3-day event on Evidence-based Growth has:
√ Actionable content and two entertaining evenings
√ Interesting partners and a wonderful location
√ Good food & drinks with hotel stay included
√ Great speakers and awesome attendees

It's time for HOMECOMING: gathering new and returning CRO enthusiasts in a friendly and government approved event set-up.


New to this event? Check out our 2019 overview, our testimonials and/or all our aftermovies to get a glimpse of what this conference is all about!

And yes, that is an example for the #CH2021 live event, because
#CH2020 is a whole year of virtual events!

For the 8th year in a row, the Online Optimizers Meetup Group will organize (The Conference formerly known as) Conversion Hotel aka Experimentation Island.

#CH2021 will be a 3-day event on the beautiful island of Texel in the Netherlands. #CH2020 became a virtual edition (until October 2021), with a whole year of virtual events and an always-open optimizers community platform. But #CH2021 will be live again! Passionate digital optimizers will spend the weekend sharing their knowledge, experiences and skills in the field of Product, UX, Marketing and Data.

  • Hello: Friday November 19th 2021 (13:00 CET – hotel check-in)
  • Goodbye: Sunday November 21st 2021 (13:00 CET – event ends)

#CH2021 will be with max. 240 attendees. It could be that we have to limit down to 180 or 120 attendees because of government Covid rulings, but we will keep the same schedule and speakers if this happens (it’s just a more intimate event). If we need to cancel tickets – we will first do this based on the ‘Last in, First out’ ticket sales order (for ticket claimed before September 12th) and secondly on preferred hotel selection (for tickets claimed after September 12th). We will offer a full refund if we need to cancel your ticket (or you can decide to hold-on to your ticket and use if for the #CH2022 edition).

On behalf of the #CH2021 & #CH2020 team, your host: Ton Wesseling
Questions: Mail us at info@conversionhotel.com

Our #CH2020 & #CH2021 performers

The final virtual #CH2020 session is in October 2021 | #CH2021 starts on November 19th 2021
Our 2021 3-day live event will have 10 keynote speakers, 60 break-out sessions and 2 entertaining evenings

CH2021: Denise Visser

Product manager experimentation @ Bol.com

CH2021: Lukas Vermeer

Director of Experimentation @ Vistaprint

CH2021: Daphne Tideman

Head of Growth @ Heights

CH2021: Keynote pitch competition

Guided by Michael Aagaard

CH2021: still a mystery

Speaker not yet announced

CH2021: Krista Seiden

Google analytics guru

CH2021: Stefan van der Stigchel

Cognitive Psychology Professor

CH2021: Gilbert Eijkelenboom

Founder of Mindspeaking

CH2021: still a mystery

Speaker not yet announced

CH2021: Kevin Anderson

Product manager experimentation @ ING

CH Host: Ton Wesseling

Experimenter of Conversion Hotel

CH2021: Break-out sessions

24 scheduled and 36 unscheduled sessions

Virtual: Oct. 28, 2021: Keynote

Speaker not yet announced

Virtual: Jun. 24, 2021: Unconference

Attendees become speakers

Virtual: Mar. 18, 2021: Peep Laja

Differentiation strategy

Virtual: Feb. 11, 2021: Unconference

Attendees become speakers

Virtual: Jan. 21, 2021: Jessica Best

Email marketing & automation

Virtual: Dec. 17, 2020: Charles Farina

Google Analytics 4 demystified

Virtual: Nov. 20, 2020: André Morys

Culture of organizations

SCHEDULE (all times in CET/CEST)

This is the schedule for all virtual #CH2020 sessions (which ends in October 2021).

The November #CH2021 live event schedule is also available now!
Day 1
20 Nov 2020
Day 2
17 Dec 2020
Day 3
21 Jan 2021
Day 4
11 Feb 2021
Day 5
18 Mar 2021
Day 6
15 Apr 2021
Day 7
27 May 2021
Day 8
24 Jun 2021
Day 9
08 Jul 2021
Day 10
26 Aug 2021
Day 11
23 Sep 2021
Day 12
28 Oct 2021
Day 13
19 Nov 2021
Day 14
20 Nov 2021
Day 15
21 Nov 2021

Friday, November 20th, 2020

14:00 - 14:15

Log in to our platform and enter the virtual #CH2020 lobby

CH Host: Ton Wesseling

Kick-off: start of #CH2020

Nov 20, 2020: Break-out sessions
Nov 20, 2020: Break-out sessions
15:50 - 15:55

Small break

Nov 20, 2020: Break-out sessions
CH Host: Ton Wesseling
17:00 - 17:30

Virtual drinks in the lobby / you can still use the round-tables and networking facilities

Thursday, December 17th, 2020

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
Virtual: Dec. 17, 2020: Charles Farina
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, January 21st, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, February 11th, 2021

14:00 - 14:15

Log in to our platform and enter the virtual #CH2020 lobby & networking tables

CH Host: Ton Wesseling
Virtual: Feb. 11, 2021: Unconference

Unconference sessions round 1

14:50 - 15:00

Break

15:00 - 15:25

Panel discussion: tips/tricks/knowhow of being an in-house marketer

Virtual: Feb. 11, 2021: Unconference

Unconference sessions round 2

15:50 - 16:00

Break

16:00 - 16:25

Presentation: 6 important lessons we learned during our first 100 experiments at Videoland

Virtual: Feb. 11, 2021: Unconference

Unconference sessions round 3

CH Host: Ton Wesseling
17:00 - 18:00

Networking tables will stay open for virtual after event drinks and social chat

Thursday, March 18th, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
Virtual: Mar. 18, 2021: Peep Laja
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, April 15th, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
Virtual: Apr. 15, 2021: Joanna Wiebe
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, May 27th, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
Virtual: May 27, 2021: Tim Ash
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, June 24th, 2021

14:15 - 14:30

Log in to our platform and enter the virtual #CH2020 lobby & networking tables

CH Host: Ton Wesseling
Virtual: Jun. 24, 2021: Unconference
CH Host: Ton Wesseling
Virtual: Jun. 24, 2021: Unconference
CH Host: Ton Wesseling
Virtual: Jun. 24, 2021: Unconference
CH Host: Ton Wesseling
17:00 - 18:00

Networking tables will stay open for virtual after event drinks and social chat

Thursday, July 8th, 2021

Jul. 8, 2021: Experimentation Culture Awards

Thursday, August 26th, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, September 23rd, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Thursday, October 28th, 2021

15:55 - 16:00

Log in to our platform and enter the broadcast area

CH Host: Ton Wesseling
Virtual: Oct. 28, 2021: Keynote
CH Host: Ton Wesseling
17:00 - 17:30

Chat box will stay open for another 30 minutes, while recording becomes available

Friday, November 19th, 2021

12:00 - 13:00

Ferries to the island: 12.00, 12.30 & 13.00

13:00 - 14:30

Check-in at your hotel (with Coronavirus entry pass check) and get your badge!

14:30 - 14:45

Take your seat in the Opduin Keynote Room

CH Host: Ton Wesseling
CH2021: Keynote pitch competition
15:40 - 16:00

Coffee & Tea Break

CH2021: Keynote pitch competition
16:40 - 17:00

Coffee & Tea Break

CH2021: Keynote pitch competition
18:00 - 20:00

Dinner in Hotel Opduin – seated buffet

19:45 - 20:20

Time to list your unconference session at the session board

CH2021: Break-out sessions

Break-out sessions Round 1

20:50 - 21:00

Time to switch to your next break-out session

CH2021: Break-out sessions

Break-out sessions Round 2

21:30 - 21:40

Time to switch to your next break-out session

CH2021: Break-out sessions

Break-out sessions Round 3

22:10 - 0:00

Bar open – drink, meet, snack & enjoy the music (could become 02:30 if allowed under current Covid regulations)

Saturday, November 20th, 2021

08:00 - 09:45

#CH2021 breakfast in the hotel you are staying at!

09:30 - 10:00

Take your seat in the Opduin Keynote Room (with Coronavirus entry pass check)

CH Host: Ton Wesseling
10:40 - 10:45

Class of #CH2014 on stage group picture

10:40 - 11:00

Coffee & Tea break

11:30 - 11:35

Class of #CH2015 on stage group picture

11:30 - 11:50

Coffee & Tea Break

CH2021: Keynote pitch competition
12:30 - 12:35

Class of #CH2016 on stage group picture

12:30 - 13:30

Lunch in Hotel Opduin

13:15 - 13:50

Time to list your unconference session at the session board

CH2021: Break-out sessions

Break-out sessions Round 4

14:20 - 14:30

Time to switch to your next break-out session

CH2021: Break-out sessions

Break-out sessions Round 5

15:00 - 15:10

Time to switch to your next break-out session

CH2021: Break-out sessions

Break-out sessions Round 6

15:40 - 18:00

Recovery break – take a walk, take a swim, and maybe take an ice bath

18:00 - 20:30

Dinner in Hotel Opduin – seated, 3 courses

20:30 - 20:45

Take your seat in the Opduin Keynote Room!

CH2021: Stefan van der Stigchel
CH Host: Ton Wesseling
21:40 - 21:45

Class of #CH2017 on stage group picture

21:45 - 00:00

Bar open – drink, meet, snack & enjoy the music (could become 03:30 if allowed under current Covid regulations)

Sunday, November 21st, 2021

08:00 - 10:00

#CH2021 breakfast in the hotel you are staying at & check-out of your Hotel Room!

09:45 - 10:15

Take your seat in the Opduin Keynote Room (with Coronavirus entry pass check)

CH2021: Gilbert Eijkelenboom
11:00 - 11:05

Class of #CH2018 on stage group picture

11:00 - 11:20

Coffee & Tea Break

CH2021: still a mystery
11:50 - 11:55

Class of #CH2019 on stage group picture

11:50 - 12:10

Coffee & Tea Break

12:55 - 13:05

Class of #CH2021 hotel front side group picture

13:05 - 13:15

Grab your lunchbox and get your #CH2021 T-shirt!

14:00 - 15:00

Ferries back to mainland: 14.00 & 15.00

#CH2021 tickets

Get your #CH2021 ticket* or your virtual access pass (including the running #CH2020 sessions).

* which can be refunded or used for #CH2022 in case we are not allowed to run a real life event on November 19/20/21, 2021.
#CH2021: 2 Tickets – 1 hotel room
1,545.00 EUR

2 tickets to #CH2021 on Nov. 19/20/21 2021

Your own 2 person hotel room for 2 nights with breakfast, lunch and dinner

Hotelroom in Greenside + guaranteed spot within the first 75% of tickets: + €100

Ability to extend your stay before or after the conference (fixed price per room)

Ability to buy the #CH2014 – #CH2021 virtual access for a discount rate. When you buy a video pass you will also get 2 for 1.

Book Now
#CH2021: 1 Ticket – 1 hotel room
895.00 EUR

1 ticket to #CH2021 on Nov. 19/20/21 2021

Your own hotel room for 2 nights with breakfast, lunch and dinner

Hotelroom in Greenside + guaranteed spot within the first 75% of tickets: + €100

Ability to extend your stay before or after the conference (fixed price per room)

Ability to buy the #CH2014 – #CH2021 virtual access for a discount rate

Book Now
#CH2014 – #CH2021 virtual access ticket
395.00 EUR

Lifetime access to the keynote recordings of the #CH2021 live event

Access to all live Conversion Hotel webinars until December 2021

Lifetime access to all #CH2020 session recordings, summaries and slides

Lifetime access to all 63 live keynote recordings of #CH2014 to #CH2019

Book Now

Claim your tickets using the button below here (all prices are ex. VAT):

Payments are not needed yet when claiming your ticket

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Aftermovies

See our video highlights and check the full summaries of the 2019, 2018, 2017, 2016, 2015 and 2014 events. #Enjoy!

Click on the #CH hashtags above the videos to see the full screen version of that year.