The Conference
formerly known as
Conversion Hotel

Presents: #CH2019


2019 Tickets will be on sale soon
A 48 hour deepdive in digital products and user behavior
Sharing learnings on research, validation, optimization, execution and culture

#CH2019: Year 6 - Chapter 2, part 1

Back to blue, like Chapter 1, part 1 in 2014. Back to the content core. Join us to learn & teach!

For the 6th year in a row organizes, again with great help of Online Dialogue, the famous 48 hour festival and social gathering about the details of evidence based growth at the beautiful island of Texel in the Netherlands.

  • Main conference starting: Friday November 22nd 2019 (13:00 – hotel check-in)
  • Main conference finished: Sunday November 24th 2019 (13:00 – event ends)

This event is a fully English spoken conference. The last 5 years we’ve had attendees from throughout Europe, North America, Asia and Australia. Passionate digital optimizers in the field of Product, UX, Marketing, Data and Design. People with a growth mindset! This upcoming 6th edition is limited to 240 participants and we will create more time for going in depth with fellow attendees – learn and teach.

On behalf of the #CH2019 team,
Nienke van der Sar, Eddy Morreau and Ton Wesseling

Questions: Mail us at – Call: +3130-700-9779

Our #CH2019 performers

Yes, there will be keynote speakers who will inspire you with their in depth insights.

They will be from inside the optimization field and outside this field, like our attendees,
who should be an even bigger reason to buy a ticket to #CH2019.

Keynote speakers will be announced early September 2019.


The core team will be on the Texel island from Thursday evening until Monday afternoon - feel free to join us.

The conference starts on Friday November 22nd 14:00 (check-in from 12:30) and ends at Sunday November 24th 13:00 with lunch boxes to take or stay.

Detailed schedule will be published in October 2019.


Tickets are not released yet. Prices will be:
√ 1 person, 1 room, 2 nights - €895 ex. VAT
√ 2 persons, 1 room, 2 nights - €1295 ex. VAT

All tickets include all day and evening activities and breakfast / lunch / dinner.

Full ticket release schedule will soon be announced.


See our video highlights and check the full summaries of the 2018, 2017, 2016, 2015 and 2014 events. #Enjoy!

Click on the #CH hashtags above the videos to see the full screen version of that year.

Partners 2019

Please send us an email to to get more information about partnerships.

How to get to the conference?

Route to Texel

Texel is an island, so you have to take the boat (with or without your car). The boat leaves from Den Helder. All ferry times and rates can be found at: If you take your car on the ferry (like most people do): the main conference hotel has free parking space!

I arrived at Texel without a car!

When you arrive at Texel, you can take a cab to the hotel or bus 28 and leave the bus at the stop called ‘Dorpsstraat’ in ‘De Koog’ (which is nearby the conference hotel(s)).

Route from airport

If you arrive at Amsterdam airport, you’ll need to take the train to Den Helder. From there you have to take the ferry to Texel. See “route to Texel” and “I arrived at Texel without a car!”.

FAQ & Answers

What is the exact location of the conference & hotels?

The conference will be held at Grand Hotel OpDuin, Ruijslaan 22, De Koog, Texel. This hotel is fully booked for the conference and this is where we will have the main keynotes, the unconference sessions and the parties.

We also fully booked the Greenside hotel, Tesselhof hotel, De Cooghen Hotel and Strandplevier appartments, which are all within a 5 minute walk from the conference.

All hotels are very nice and have great rooms where we will organize most of the workshops on Saturday. This is also where you will have your breakfast (besides Strandplevier, they will have breakfast in OpDuin).

Why can't I choose which hotel I'm staying in?

This year we reserved the main hotel for former Conversion Hotel attendees. They received a seperate order link to claim those tickets. All other hotels (Greenside, Tesselhof, Strandplevier and De Cooghen) are good quality and on walking distance from the conference. It’s easier for us if we are able to schedule which hotel & room you are in for this 5th year anniversary. We will make sure that people from the same company are staying in the same hotel!

Is it difficult to come to Texel?

No, it isn’t. There are ferries going from Den Helder to Texel. Den Helder can be reached by public transport (train) very easily. All ferry times and rates can be found at:

What room will I get when I pay for my 'own room'?

You will get a hotel room with a 2-person bed for yourself.

What room will I get when I pay for a room for 2 persons?

You will get a 2 person room with two single beds.

Maximum number of rooms per company

Since Conversion Hotel is all about sharing knowledge and learning from each other, we want our audience to be as diverse as possible. Therefore we handle a maximum of 2 rooms per company.

Is it possible to sponsor this event?

Please send us an email: to get more information about sponsorships.

Don't miss this unique event

Last year (2018) Conversion Hotel had a 9 out of 10 rating!

Register your email on our ticket notification list for next events!

Questions: Mail us at – Call: +3130-700-9779