CH2015

20/21/22 November 2015
Texel, the Netherlands

See all slides / pics / vids from #CH2015

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Conference meets a multi-day festival

Webanalisten.nl organizes a 48 hour social event about online optimization and fun at the Texel island, the Netherlands. Starting Friday November 20th (14:30) till Sunday November 22nd (14:30) 2015. Max. 150 attendees.

Topics: Analytics, Digital Marketing, Persuasion, Growth, Optimization and UX.

This is a fully English spoken conference! Last year we had attendees from the Netherlands, Belgium, UK and France. The conference was sold out!

We would love to meet you in Texel again.

Ton & Reinout

Questions: Mail us at info@webanalisten.nl – Call: +3130-700-9779

Keynote speakers 2015

To listen to and to party with:

Oli Garder (CAN)

Landing page hero

Peep Laja (EST)

Founder ConversionXL

Chris Goward (CAN)

You should test that

Harry Brignull (UK)

Dark Patterns fighter

Yuri van Geest (NL)

Exponential growth

Talia Wolf (ISR)

Emotional design

Chris Stucchio (USA)

Math problem solver

Jorden Lentze (NL)

Conversions @ Google

Brent Dykes (USA)

Data storyteller

Greg Shapiro (USA / NL)

Cultural differences

Craig Sullivan (UK)

DJ & Optimiser

You? (EU)

Unconference speaker

Agenda

Day 1
20 Nov 2015
13:00 - 14:30

Check-in

Kickoff

Welcome by the co-founder of Webanalisten.nl and Conversion Hotel: Ton Wesseling

Peep Laja – Strategy

How to turn data into customers Scroll down to read the summary, watch the video and dowload the slides! Summary Peep Laja Bullet point summary by Theo van der Zee:...
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Peep Laja (EST)

Chris Stucchio – Data science

What’s this all about data science? Explain baysian statistics to me as a kid – what should I know? Scroll down to read the summary, watch the video and dowload...
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Chris Stucchio (USA)

Oli Gardner – Landing pages

The Four Corners of Conversion – Understanding the Intersection of Copy, Design, Interaction & Psychology Scroll down to read the summary, watch the video and dowload the slides! Summary Oli...
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Oli Garder (CAN)
18:00 - 20:30

Dinner

Yuri van Geest – Exponential organizations

We are just optimizing the digital communication of companies – what about real scale? What is needed to be an exponential organization? Scroll down to read the summary, watch the...
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Yuri van Geest (NL)

DJ Optimise or Die

Our Conversion Hotel resident DJ Craig Sullivan will start spinning the wheels while we have an open bar until we are out of money. Let’s start socializing!
Day 2
21 Nov 2015
07:00 - 09:45

Breakfast

Chris Goward – Strategy

Conversion Optimization as a key business strategy Scroll down to read the summary, watch the video and dowload the slides! Summary Chris Goward Bullet point summary by Theo van der...
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Chris Goward (CAN)

Brent Dykes – Data storytelling

Storytelling with data – that’s what you need for data driven impact! Scroll down to read the summary, watch the video and dowload the slides! Summary Brent Dykes Bullet point...
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Brent Dykes (USA)

Jorden Lentze – Related worlds

The related worlds of CRO – where can you get inspiration that will lead to better ideas to experiment with Scroll down to read the summary, watch the video and...
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Jorden Lentze (NL)

Unconference kickoff

You will be explained what this unconference is all about! Directly after this sessions the unconference board opens – get yourself on that board!
12:30 - 13:30

Lunch

Unconference round 1

Attend or organize 1 of the 7 available slots!
You? (EU)

Unconference round 2

Attend or organize 1 of the 7 available slots!
You? (EU)
15:00 - 15:30

Break

Unconference round 3

Attend or organize 1 of the 7 available slots!
You? (EU)

Unconference round 4

Attend or organize 1 of the 7 available slots!
You? (EU)

Unconference round 5

Attend or organize 1 of the 6 available slots!
You? (EU)
18:00 - 20:30

Dinner

Greg Shapiro – Cultural differences

Selling in the US is a completely different game than selling in the United States of Europe. Greg will inspire us how to improve our online game enlarging all those small cultural...
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Greg Shapiro (USA / NL)

Switch – number 1 live band in Texel

Live music played by the number 1 band from the Texel island: Switch! Again with open bar until we are out of money.
Day 3
22 Nov 2015
07:00 - 09:45

Breakfast

Talia Wolf – Emotional design

Talia loves emotions – and she puts them in her conversion focused designs. How to persuade the user? Scroll down to read the summary, watch the video and dowload the...
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Talia Wolf (ISR)

Harry Brignull – Dark patterns

Dr. Harry Brignull is a PhD in Cognitive Science and founded the website DarkPattens.org – he will explain you when motivating users becomes misleading users. Scroll down to read the summary, watch...
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Harry Brignull (UK)

Craig Sullivan – Summary and final thoughts

You already listened to 10 keynotes – number 11 will refresh your memory, make you laugh and will leave you with some final thoughts for the trip home. Scroll down...
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Craig Sullivan (UK)

Final remarks & get the T-shirt

You survived Conversion Hotel 2015 – awesome. Thank you for attending! Will give a sneak peak for Conversion Hotel 2016 and you will get the T-shirt!
12:30 - 13:30

Lunch

Goodbye – see you next year!

The yearly farewell – high five and see you on the ferry back to mainland!

Sponsors

A big thank you for the #CH2015 sponsors - you and them make this all happen!

Get on board, get your ticket(s) now!

August 27th: all tickets are sold out! (yes, 3 months before the festival!)
Register for the 2016 early bird ticket release mailing list!

3 former keynote speakers tell you what they thought of the 2014 event

Some of the keynote speakers of 2014 bought a ticket to be an attendee this year!

How to get to the conference?

Route to Texel

Texel is an island, so you have to take the boat (with or without your car). The boat leaves from Den Helder. All ferry times and rates can be found at: Texel.net. If you take your car on the ferry (like most people do): the main conference hotel has free parking space!

I arrived at Texel without a car!

When you arrive at Texel, you can take a cab to the hotel or bus 28 and leave the bus at the stop called ‘Dorpsstraat’ in ‘De Koog’ (which is nearby the conference hotel(s)).

Route from airport

If you arrive at Amsterdam airport, you’ll need to take the train to Den Helder. From there you have to take the ferry to Texel. See “route to Texel” and “I arrived at Texel without a car!”.

Frequently Asked Questions & Answers

Is it difficult to come to Texel?

No, it isn’t. There are ferries going from Den Helder to Texel. Den Helder can be reached by public transport (train) very easily. All ferry times and rates can be found at: Texel.net

What are 'twin rooms'?

Twin rooms have two separate beds and a large seating area.

What room will I get when I pay for my 'own room'?

You will get a normal hotel room with a 2-person bed for yourself.

Is it possible to sponsor this event?

Please send us an email: info@webanalisten.nl to get more information about sponsorships.

What is the exact location of the conference & hotels?

The conference will be held at Grand Hotel OpDuin, Ruijslaan 22, De Koog, Texel. This hotel is fully booked for the conference. Most attendees (120) will spend the night here.

We have 30 more single rooms in Hotel de Cooghen, which is 350 meters from the conference location. If you bought a ticket with a room in this hotel the address is: Dorpsstraat 10, De Koog, Texel.

Don't miss this unique event

Last year Conversion Hotel had a Net Promoter Score of +82 !

Get yourself on the 2016 early bird list!

Questions: Mail us at info@webanalisten.nl – Call: +3130-700-9779