18 – 19 – 20 NOVEMBER 2016       /      TEXEL, THE NETHERLANDS


October 7th 2016: all tickets and rooms are sold out!
Sign up for the 2017 early bird list to be sure you can buy a ticket next year!


12 hours of content, 12 hours of sleep and 24 hours of socializing with like minded people!

For the third time in a row organizes the now famous 48 hour social weekend about online optimization at the Texel island, the Netherlands.

  • Starts: Friday November 18th 2016 (13:30 – hotel check-in)
  • Finishes: Sunday November 20nd 2016 (13:30 – lunch ended)

Topics: Conversion Strategy, Psychology, Morphing Websites, The Future of Digital, Copywriting, Email Marketing, Webanalytics, UX design, Storytelling and Growth.

This is a fully English spoken conference. The last years we had attendees from the Netherlands, Belgium, Germany, the UK and France. The conference was always sold out! We have a max. of 200 attendees (including speakers and organization).

On behalf of the #CH2016 team,
Nienke van der Sar and Ton Wesseling

Questions: Mail us at – Call: +3130-700-9779


To listen to and hangout with - there will be 12 international keynote speakers on stage!

Jeffrey Eisenberg (USA)

CRO hero - already wrote books on Persuasion & CRO in 2002!

Dr. Ben Ambridge (UK)

University of Liverpool - Institute of Psychology Health and Society

Anna Dahlström (SWE)

Storytelling in design O'Reilly author

Dela Quist (UK)

The master of applying data and psychology knowledge to email marketing

Annie Cushing (USA)

Annielytics really groks on data, especially web analytics data

Andre Morys (GER)

Data + Psychology = Growth

Amy Harrison (UK)

Conversion Copywriting

Paul Hughes (IRE / NL)

Ten meters of thinking

You? (Worldwide)

Unconference speaker


October 7th 2016: all tickets and rooms are sold out now!

Also all of our partner packages including large rooms in the main conference hotel are sold out.

2015 and 2014 Videos

Watch the 2 minute video summaries of the 2015 and the 2014 event. #Enjoy!

2016 Partners

Please send us an email to to get more information about partnerships.

How to get to the conference?

Route to Texel

Texel is an island, so you have to take the boat (with or without your car). The boat leaves from Den Helder. All ferry times and rates can be found at: If you take your car on the ferry (like most people do): the main conference hotel has free parking space!

I arrived at Texel without a car!

When you arrive at Texel, you can take a cab to the hotel or bus 28 and leave the bus at the stop called ‘Dorpsstraat’ in ‘De Koog’ (which is nearby the conference hotel(s)).

Route from airport

If you arrive at Amsterdam airport, you’ll need to take the train to Den Helder. From there you have to take the ferry to Texel. See “route to Texel” and “I arrived at Texel without a car!”.

FAQ & Answers

Is it difficult to come to Texel?

No, it isn’t. There are ferries going from Den Helder to Texel. Den Helder can be reached by public transport (train) very easily. All ferry times and rates can be found at:

What are 'twin rooms'?

Twin rooms have two separate beds and a large seating area.

What room will I get when I pay for my 'own room'?

You will get a normal hotel room with a 2-person bed for yourself.

Is it possible to sponsor this event?

Please send us an email: to get more information about sponsorships.

What is the exact location of the conference & hotels?

The conference will be held at Grand Hotel OpDuin, Ruijslaan 22, De Koog, Texel. This hotel is fully booked for the conference (90 rooms). First ticket buyers will end up here.

We also fully booked the Greenside hotel, which is a 5 minute walk from the conference. This is a luxury hotel too. Great rooms – and they are the final 60 rooms we will sell.

Don't miss this unique event

Last year Conversion Hotel had a Net Promoter Score of +84 !

Get on the 2017 Early Bird list now

Questions: Mail us at – Call: +3130-700-9779