Biography
Ton is the founder of Online Dialogue – thought leaders in evidence-based growth. Ton has 20 years of experience in maximizing online revenues and with his team he helps and trains companies throughout the world to be really effective at data-informed growth. Besides being a consultant and an entrepreneur he is also recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments.
Ton is also the founder of the Dutch Webanalisten.nl community and the international Conversion Hotel Conference. He started blogging about and programming conferences on analytics & optimization in 2007. After a while, he got fed up with the traditional conference settings and organizers. To him, there was not enough focus on speaking quality, topic quality, attendee quality and overall experience.
This is how it all started in 2014 with a long weekend deep-dive in digital products and user behavior on the lovely island of Texel. It grew to an event for experienced digital specialists who love the field of optimization and experimentation. They travel from all over the world to share their skills. 48 hours on an island, in a fully dedicated hotel with good food and drinks, great inspirational speakers, awesome attendees and lots of time for round table discussions and unconference sessions.
Last year (2019) the shift was already made to the new and updated Conversion Hotel – The Conference formerly known as Conversion Hotel, where also the idea started to run a continuous digital platform next to the yearly live event. Due to Covid-19 we had to wait until #CH2021 before the real event is there again, but the bigger the motivation was to start the digital platform and use #CH2020 as the digital transformation year. This is was all really fun to build and experiment on, but now it’s finally time for a real life event again!