#CH2021: Kevin Anderson

Product manager experimentation @ ING

#CH2021: Kevin Anderson

Product manager experimentation @ ING

Biography

One of the secrets of the experimentation industry is hidden in Boston at MIT. Each year the in-depth specialists of digital experimentation at Big Tech companies and universities mostly throughout the US come together to share the insights on the newest scientific papers they are working on.

I’ve been at MIT a couple of times and sadly it’s hard to bump into Europeans at that event, let alone fellow participants from the Netherlands, let alone fellow Dutchies presenting and working on scientific papers about digital experimentation. If I start counting it stops at 2.

At the previous live #CH event we had one of those 2 people on stage: Lukas Vermeer, back then the director of experimentation at Booking. He dove, with great success, into such a paper – a paper about SRM errors and he convinced us all we should care about this topic.

The other person of those 2 has been a regular and valuable attendee of the #CH events: Kevin Anderson. His papers are not about statistical insights though – he is running his PhD on the adoption of experimentation: the impact on work, people and culture. This is also his day job challenge. He is the Product Manager Digital Analytics and Experimentation at ING. Yes, a bank. That must be boring you might say: no it’s not at all. It’s a challenge sometimes, but an interesting one.

Listen to the work of ING on experimentation and the lesson’s of Kevin working on this. Their work and his thoughts go beyond experimentation in the digital channels. Everything can be validated – especially at an organisation like ING.

Ton Wesseling

Founder & host of The Conference formerly known as Conversion Hotel

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