Keynote: Expanding experimentation in your organization

21 Nov 2021
12:10 - 12:40
Keynote Room

Keynote: Expanding experimentation in your organization

Kevin Anderson – Formerly known as Product manager Experimentation @ ING

1 minute video preview

Karolina – CRO Specialist, feedback through our #CH2021 attendee survey:

This day just blew me off, these tips were such a great summary and eye opening.



This is the link to the live notes of Kevin his talk

Questions asked by attendees through our #CH2021 app:

  • How do you integrate the Experimentation Mindset in the Marketing teams (the non IT team)????
  • Could you give an example how you enabled product teams to integrate experimentation in their existing workflows?
  • You’ve just started at Vista: what do you expect to be the biggest challenge to apply your story (embedded experimentation) at Vista? And how will you deal with it?
  • What was the outcome of the unlimited leave experiment?
  • On which dependent KPI was the HR pilot focussed?
  • What departments should, in your opinion, definitely start experimenting and aren’t at the moment at most companies
  • As a product manager experimentation, what KPIs do you monitor?
  • How much of this works for smaller organizations?
  • What is you experience with designers and cro/testing culture?

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