Andre Morys (GER)

Andre has worked in the ecommerce optimization industry since 1996 when he founded Web Arts AG. Today, with nearly 40 consultants, designers and conversion experts, Web Arts is the leading conversion optimization agency in Germany.

His personal focus is on combining qualitative research (user testing) with consumer psychology, behavioral economics and game theory to deliver most effective optimzation hypotheses that will be validated with a/b or multivariate testing.

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