Keynote: The 7 deadly sins of User Research

19 Nov 2023

11:20 - 11:50

Keynote Room

Els Aerts – User Research Evangelist – Representing #CH2017

Full keynote video access available for members (tickets here).

Fianna – Customer Journey Expert, feedback through our #CH2023 attendee survey:

I found her extremely inspiring. She should be one of the saints. Or better, the pope!

Questions asked by attendees through our #CH2023 app:

Is user testing becoming bigger to validate bigger / innovative ideas, before building the A/B test?
Is it User testing or user research?
Some companies with low traffic numbers don’t use A/B tests because it’s hard to reach statistical significance. Should they still run experiments as kind of a quick user test?
What is the best resource/book to learn good user research?
There are a lot of considerations for survey / interview design – do you reuse / recycle templates for surveys and questions or design them all by scratch each time?
What is your favourite non-AI tool for user research?
What’s your favorite AI tool to analyze survey data?
Thinking aloud in user testing => Do or don’t?
What kind of quantitative methods would you use by developing a completely new app?
What should an AI tool be able to do for you to start using one?
What was the most interesting result you got from a user test?
How have you handled collaboration with UX/UI teams are separate from the CRO/testing/product teams?