Keynote: Listen to your users! (And stop doing stupid things)

18 Nov 2023
20:45 - 21:20
Keynote Room

Keynote: Listen to your users! (And stop doing stupid things)

Karl Gilis – Cro-Magnon – Representing #CH2014

Small video preview

Full keynote video access available for members (tickets here).

From the #CH2023 Album by Baldower

Marta – Digital Experimentation Lead, feedback through our #CH2023 attendee survey:

Absolutely fabulous!



This is the link to the live notes of Karl his talk

Questions asked by attendees through our #CH2023 app:

  • Does Suzuki sell gezinsauto’s?
  • Don’t make me think… But can’t that become unethical?
  • How to do user testing at scale?
  • What user research did you use to find out the specs the customer wanted?
  • You say to ignore the too expensive feedback but have you ever done further research to see if they just don’t see / understand they value? If yes how? And how do you decide if it is a price issue?
  • Alternative to exit intent pop up if traffic / responses are too limited?
  • What’s the most angry you ever got at a site?
  • What is the best way to do user research?
  • What’s the winner percentage of the a/b tests you do based on user testing (at what sign.)?
  • By adding pop ups with questions like “why dont you buy this product right now?” Dont you think they get frustrated by it?
  • What do we need to do different together to make sure you don’t have to repeat yourselves in 10 years? Apparently it didn’t work yet to make everybody know and act on it

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The average #CH2023 attendee experience score on a 1 (awful) to 5 (awesome) scale was 4.96!

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