Keynote: Conversion Copywriting

19 Nov 2023
10:30 - 11:00
Keynote Room

Keynote: Conversion Copywriting

Joanna Wiebe – Copy Hacker – Representing #CH2020

Small video preview

Full keynote video access available for members (tickets here).

From the #CH2023 Album by Baldower

Sabine – Chief Growth & Creative Officer, feedback through our #CH2023 attendee survey:

Great keynote, super well delivered. Made me proud to be a conversion copywriter.



This is the link to the live notes of Joanna her talk

Questions asked by attendees through our #CH2023 app:

  • ChatGPT is doing pretty well with language. Is there there an AI that already learned a lot about the effects and effectiveness of words?
  • How would you apply personalisation to copy? Because for every visitor a different message can work.
  • How do you decide which piece of VOC to test it do you just test everything?
  • Does conversion copywriting work better for some industries / markets than others? Which ones do you think it’s less relevant / effective?
  • How do you validate copy, when cannot do AB testing?
  • Did you run all changes as one test? For home page of shakes? Or did you divide it?
  • What if you want to go for a segment that has not bought from you before? There are no reviews for those.

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