Keynote: Conversion Copywriting

19 Nov 2023

10:30 - 11:00

Keynote Room

Joanna Wiebe – Copy Hacker – Representing #CH2020

Full keynote video access available for members (tickets here).

Sabine – Chief Growth & Creative Officer, feedback through our #CH2023 attendee survey:

Great keynote, super well delivered. Made me proud to be a conversion copywriter.

Questions asked by attendees through our #CH2023 app:

ChatGPT is doing pretty well with language. Is there there an AI that already learned a lot about the effects and effectiveness of words?
How would you apply personalisation to copy? Because for every visitor a different message can work.
How do you decide which piece of VOC to test it do you just test everything?
Does conversion copywriting work better for some industries / markets than others? Which ones do you think it’s less relevant / effective?
How do you validate copy, when cannot do AB testing?
Did you run all changes as one test? For home page of shakes? Or did you divide it?
What if you want to go for a segment that has not bought from you before? There are no reviews for those.