Keynote: Analytics in the Age of the Modern Data Stack

20 Nov 2022
11:20 - 11:50
Keynote Room

Keynote: Analytics in the Age of the Modern Data Stack

Ibrahim Elawadi – Global Director Digital Analytics @ Philips

1 minute video preview

Wouter – VP Marketing, feedback through our #CH2022 attendee survey:

Finally all the puzzle pieces in place.



This is the link to the live notes of Ibrahim his talk

Questions asked by attendees through our #CH2022 app:

  • When working with GA4, what is, in your opinion the best stack. Which toolset / stack do you prefer?
  • How do you see the role of the “Data Product Manager” in the ELT structure you suggest for increased business context?
  • Do you think that attribution models belong to the past?
  • What are your thoughts on less data made available with tracking being restricted through ITP etc, having less data to analyze?
  • Is there a difference in need for datalake in small vs large companies?

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