Keynote: Using Experimentation To Drive Product

22 Nov 2019

14:25 - 14:55

Keynote Room

Stephen Pavlovich (UK)

Piet – Online Marketer, feedback through our #CH2019 attendee survey:

Easy going presentation with great practical advice. Nice way to start the weekend!

Questions asked by attendees through our #CH2019 app:

How can you attribute the drop in Domino’s share to ‘cookie gate’ with certainty and why did this happen in March while it was a Christmas campaign?
Would you support Facebook’s adage “move fast and break things” to the full or add any safeguards. Who should way-in on those safeguards, if any?
How do you feel about Lean Startup which incorporates everything you are talking about?
Domino’s cookie decisions seems like a yellow door. So why didn’t they take it back (at least it doesn’t look like they did judging by the graph)?
What is the role of vision in product development? Can you test your way to a new design?
What are good ways to experiment when you work in a niche business and can’t get significant results within a week, because you have a small user base?
So basically experimenting is: “fake it till you make it?”
Why not let domino’s make the pizza? They already have the ingredients
How do you identify a winner.from a MVP test?
How do you tackle objections with custmers when you want to test feature/fake products and customer has doubts?
So many CRO specialist struggle to fight hippo culture and proof value of their work. The Domino’s example seems a simple way to prove value and ask for more investment / resourcing. Any advise?