Biography
Hi! I’m and experimentation coach with over 20 years of experience in helping and training organizations worldwide to be effective in data-informed growth. I’m the founder of the Experimentation Culture Awards (virtual global event), Experimentation island (US conference) and Conversion Hotel (EU conference). I started programming conferences on analytics & optimization in 2007. After a while, I got fed up with the traditional conference settings and organizers. I believe there needs to be more focus on speaking quality, topic quality, attendee quality, and overall experience.
This is how it all started in 2014 with a long weekend deep-dive into digital products and user behavior on the lovely island of Texel. It grew into an event for experienced digital managers and specialists who love the field of growth design: UX, optimization and experimentation. Attendees travel from all over Europe to share their skills. 48 hours on an island, in a fully dedicated hotel with good food and drinks, great inspirational speakers, awesome attendees, and lots of time for round table discussions and unconference sessions.
In 2019 we made the shift to the new and updated Conversion Hotel – The Conference formerly known as Conversion Hotel. A limited number of attendees and even more small break-out sessions. It’s about people, people who connect and share knowledge – and it still is: even now it’s called The Conference known as Conversion Hotel!
Founder & host of The Conference known as Conversion Hotel