#CH2021: Ruben de Boer
Ruben is a CRO Manager and consultant at Online Dialogue. He helps clients improve their optimization strategy and culture, set up and improve their CRO process, and he leads multidisciplinary teams
As conversion specialists and data analysts, we strive for experimentation- and validation-driven culture. To be successful, it is essential to understand that your job is not just to run A/B tests. A large proportion of our work should be dedicated to change management. However, change is hard.
In his presentation, Ruben will discuss the importance of change management guided by an understandable model that you can start using today. He will explain the model step-by-step, using the knowledge you already have. You will find many examples of things you should and should not do to cultivate a culture of experimentation in your organization.
Founder & host of The Conference formerly known as Conversion Hotel