Jorden Lentze (NL)

Jorden studied Philosophy in Utrecht while he was working as an web marketeer for ABN AMRO. Of course this study gave him the insights live was all about online and optimization. After wrote his first webanalisten.nl blogpost in 2010, things really took off ;-)

Jorden left ABN AMRO last year after being responsible for 2 years for the multi-disciplinary optimization teams that continuously optimize the online customer dialogue and the customer experience on abnamro.nl.

Jorden is now the conversion industry manager for Google in the Netherlands, Belgium and Luxemburg