21 Nov 2015
11:45 - 12:15
Jorden Lentze – Related worlds
The related worlds of CRO – where can you get inspiration that will lead to better ideas to experiment with
Scroll down to read the summary, watch the video and dowload the slides!
Summary Jorden Lentze
Bullet point summary by Theo van der Zee:
- Google is passionate about: a framework of continuous A/B testing of incremental change.
- Optimizing from a local maximum can be done evolutionary towards a global maximum.
- Explore, Focus, Incubate, Get an insight, Follow through: leads to optimized results.
- Most innovation happens in big city, because people are together.
- Use related worlds: how do physical stores related to your site.
- Creativity, individual, encourage and related.