Jorden Lentze – Related worlds

21 Nov 2015
11:45 - 12:15

Jorden Lentze – Related worlds

The related worlds of CRO – where can you get inspiration that will lead to better ideas to experiment with
Scroll down to read the summary, watch the video and dowload the slides!


Summary Jorden Lentze

Bullet point summary by Theo van der Zee:

  • Google is passionate about: a framework of continuous A/B testing of incremental change.
  • Optimizing from a local maximum can be done evolutionary towards a global maximum.
  • Explore, Focus, Incubate, Get an insight, Follow through: leads to optimized results.
  • Most innovation happens in big city, because people are together.
  • Use related worlds: how do physical stores related to your site.
  • Creativity, individual, encourage and related.


Slides Jorden Lentze


Sketchnote Jorden Lentze


Don’t miss this unique event

In 2015 Conversion Hotel had a Net Promoter Score of +84 !

Get yourself on the 2016 early bird email list!