#CH2022: Jono Alderson & Arnout Hellemans

Performance rules

#CH2022: Jono Alderson & Arnout Hellemans

Performance rules
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Biography

While scheduling speakers in the summer of 2021 for our #CH2021 event, I was talking to our loved and loyal Conversion Hotel attendee and promotor Arnout Hellemans. Talking to Arnout about potential #CH topics always floats back to the basics. Why have a high-end keynote on how personalization can potentially be done with the new AI models from Google when most companies do not even have the basics right?

Arnout convinced me that we needed a performance talk in the line-up that year. Performance is overlooked, while it’s an excellent low-hanging fruit. While discussing this topic, the name of Jono Alderson was dropped as a potential expert speaker. We had Jono as a speaker at our Conversion Hotel 2016 event, and I liked his high-energy pace of dropping much knowledge, which inspired the attendees a lot back then. Almost similar to the way Arnout presents himself.

And then it happened: I had this vision of Arnout and Jono together on stage to rapid-fire insights and learnings about performance as the wake-up now session on Saturday at 10 am (so attendees can take deep dive in this topic during the unconference sessions on Saturday afternoon). To me, this sounds like a magical high-energy, and chaotic combination on stage – something special like we love at Conversion Hotel.

Unfortunately, Jono could not make the 2021 dates, so Arnout was going to take up this challenge himself, and then he contracted Covid a few days before the event… No Arnout, no Jono on our 2021 stage… but of course, the vision is still there, and this year we are striving to make it happen.

Fantastic to have you both on stage Jono and Arnout – looking forward to this talk. Wake us up!

Ton Wesseling

Founder & host of The Conference formerly known as Conversion Hotel

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