#CH2022: Eden Bidani

Conversion Copywriter & Secret Anthropologist

#CH2022: Eden Bidani

Conversion Copywriter & Secret Anthropologist

Biography

If you have been around on Linkedin lately reading about experimentation and conversion copywriting you must have been bumping into Eden Bidani sharing her 1 minute conversion copywriting tips. We had Eden during our virtual #CH2020 event when she spoke about “How To Write Landing Pages That Convert Cold Traffic”. This talk was rated really good by the live attendees.

I believe the success of Eden in the conversion copywriting field is because she is a secret anthropologist. She has a bachelor in sociology and anthropology. If you really want to understand your users, understand their culture their behaviour and linguistics – then you just need to start living with them for years. After those years you will be really able to understand the brain decisions of this group of people.

As optimizers we can learn a lot from anthropology which is why invited Eden for our 2022 live event. She will fly in from Israel to present a talk on Sunday, where we give you some final food for thought before you take the ferry back home. Something to let your brain chew upon.

Eden will talk about how structural-functionalist thought (a major school of thought in anthropology and sociology) can serve as a useful lens for looking at the way we structure experiments. Structural-functionalism is best summed up as “the whole is worth more than the sum of its parts” – meaning that we need to remember to think about our experiments in the context of our customers’ “bigger picture”, not just in terms of the results were looking to drive for clients! This can lead to more thoughtful, and more deeply impactful experiments.

Looking forward to this Sunday talk and great to have you with us at our live event Eden!

Ton Wesseling

Founder & host of The Conference formerly known as Conversion Hotel

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