Virtual: Oct. 28, 2021: Eden Bidani
Copy worth testing. One of the favourite topics of the Conversion Hotel attendees. In our previous webinar, Guido Jansen was asked about which episodes in his CRO Cafe podcast interviews we should really listen to for experimentation inspiration. From the 3 he mentioned, Eden Bidani was one of them.
So I dove in Eden her content and what triggered me was to learn that Eden is a secret anthropologist. She has a bachelor in sociology and anthropology. If you really want to understand your users, understand their culture their behaviour and linguistics – then you just need to start living with them for years. After those years you will be really able to understand the brain decisions of this group of people.
This is Eden her mindset when she works on copywriting. Eden has an amazing intuition in translating human psychology and buyer psychology into copy that converts your audiences and reduces friction and helps with lowering your ad spend. This is the topic of this final #CH2020 webinar on October 28, 2021:
“How To Write Landing Pages That Convert Cold Traffic”
After this virtual keynote we will be running a 15 minute Q&A. This session is live broadcasted and you can communicate with other attendees in our chatbox – you won’t need a cam or mic. The session start at 4pm CEST (which is the Amsterdam/Berlin/Paris timezone).
This webinar session is a members only session, but because of our partner VWO (Experience Optimization Platform) we can offer you a free registration for this session + a chance to win one of the final tickets of our 3-day November 19/20/21 Conversion Hotel live event (with free event hotel stay – this ticket is valued at €1050 – if you win, but already have bought a ticket we will refund your ticket (or you keep it for next year)).
Enjoy this session!
Founder & host of The Conference formerly known as Conversion Hotel