Brent Dykes (USA)

Brent believes strongly in the power of digital data and its ability to transform marketing organizations. He has been working with various industry leaders such as Nike, Sony, and Microsoft and that has given him invaluable experience in the areas of implementation strategy, reporting, analysis, and governance. It also led him to author two books: Web Analytics Action Hero and Web Analytics Kick Start Guide.

If Brent had a superpower, it would be his ability to tell stories through data and analogies. He is skilled at taking complex topics and distilling them down in something that resonates with audiences. He is passionate about data storytelling as it lets him flex both his analytical and creative muscles.