André Morys (GER)
Conversion optimization is so much more then A/B-testing, but it’s also so much more then just optimizing conversions. It’s business growth, it’s adding effectiveness to efficiency. It’s moving companies from getting things done to getting the right things done, to work on stuff that makes an impact. CRO is a methodology, the medicine for companies that want to move forward.
Ok, you are probably already convinced about this, I’m preaching to the choir here. The big challenge is to get this going inside companies, that is the final quest for the more mature optimizers out there. I’ve been researching and presenting a lot about this specific quest the last 12 months – how to get validation in every organization. André Morys is on the same quest and I found it interesting to see that our paths are getting closer to each other.
Sad news is however that André will not be able to present about this at #CH2019. He broke his knee and has to go through surgery. I wish him all the best, get well soon André. We will miss your flame effects and hope to see you soon again at our stage!
Founder & host of The Conference formerly known as Conversion Hotel
PS: The replacement speaker we’ve invited is on the same quest. Not unintentionally also a CRO agency owner. His name is Stephen Pavlovich.