Keynote: User research

22 Nov 2024

17:15 - 17:45

Keynote Room

Abi Hough – Director @ UU3 Limited

Abi Hough at #CH2024

Full keynote video access available for members (tickets here).

Dirkje – Web Analyst, feedback through our #CH2024 attendee survey:

Great message, story and authenticity.

Questions asked by attendees through our #CH2024 app:

Have you considered voicing for National Geographic documentaries? Lovely voice, great story!
What are you considerations in making big decisions as an optimizer?
What’s is your advice to marketeers to move from traditional persona’s and segmentation to individual and personalization?
Which books would you recommend to better understand DISCO?
How would you scale the observation activity in several markets / ones you can less easily access?
When a company has as their primary segment the boomers like this example (I have a client like this as well), how do you advise them to begin to market to the next generation considering?
How did you perform the DISCO analysis on low literacy customers (boomers Ton and Els haha)?
Amazing talk ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
How to you get to know your audience that deeply when your website is used by 15 different countries?
How long did the various research phrases take?
Which research types do you use to investigate resonance within your target group?
How do you measure if you’re earning loyalty since that’s not observable in the very short term an experiment typically runs?
What if your customers rang from solo business all the ways to agencies & big-ish brand? How do you resonate with all these different groups?
How did you measure the true impact of experiments after positive results and rolling these out? How did you balance speed of launching test and launching positive results after tests?