Keynote: Messaging strategy

Keynote: Messaging strategy

Diane Wiredu – Founder @ Lion Words

Small video preview

Full keynote video access available for members (tickets here).

Damla – CXO Specialist, feedback through our #CH2024 attendee survey:

Great session, really good slides, gainful insights.

Slides

Notes

This is the link to the AI notes of Diane her talk

Questions asked by attendees through our #CH2024 app:

• How can you convince marketing stakeholders that it’s worth working with conversion copywriters in the age if Chat GPT?
• So Claude picks your hotel room. Who are we messaging to? People coming to the app or site or bots
• How important is messaging consistency across different channels?
• How does Message Market Fit relate to Product Market Fit?
• How can you research to see if you have Message Market fit?
• What is the difference between messaging & unique value proposition?
• How do you measure success of the new messaging strategy? What are the typical KPIs?
• How can you narrow down a focus and simple messaging for complex products, which have multiple important aspects for customers which they take into consideration when buying?
• Why I’ve never seen you before on stage?! Loved it 🦁🦁🦁🦁🦁❤️
• You had a screenshot of data labelled like pain point, value, objetion, etc (in sheets I believe). How do you collect these? Do you have an example?
• How would you find the best message or balance between SEO/SEA and focus on what a buyer consider meaningful?
• How do you test the message is aligned with you audience and that the message fits with your goal?
• Did you already create a ‘prompt’ for this? And do you expect that AI will take over content creation?
• Form you experience how much time are you spending on understanding your end customer/consumer vs writing the content?
• What if the product/service simply isn’t differentiated? Is there any hope with messaging?
• I work with luxury brands who love a vague “clever” but unfortunately meaningless message, what advice would give you to help give meaning to luxury content pages?
• These relevant, specific messages that resonate with your audience are almost never brief. How do you deal with the stakeholders’ objection about the length of that message?
• How do you know that you have a messaging challenge in the organisation?
• Great talk! How can I recognize the wrong messaging myself? Do you have a couple of simple steps to discover those messages that must be optimized?
• With competitors cloning and market changing how often do you need to review your messaging
• How would you measure (KPIs) these messages?
• What is the message of your own company?
• What’s your favorite quick and easy messaging check to do with your target market?
• How can I use your tips on a huge ecom website with 100000 products?
• What are most helpful AI tools for your work and why?