19 Nov 2021
16:55 - 17:25
Keynote: The principles you need to engrain in your team to drive growth
1 minute video preview
Lotte – CRO Marketer, feedback through our #CH2021 attendee survey:
Squeezing the lemon is an expression I will never forget now! Great talk to get the most out of experiments!
Questions asked by attendees through our #CH2021 app:
- You said Julz helped you dive more into the data, can you elaborate a bit on that deep dive? Which data or methods?
- Did this also impact your content strategy? Less content about the brain etc, and if yes, what was the impact there on the business?
- How to apply “planners vs explorers” if you are not in charge? So if your not the manager but just part of a team
- Don’t you see CRO as long term? A structured CRO program will win at the end? (Yes I’m a planner 😜)
- What if the explorer doesn’t want to listen to the planner?
- Have you AB tested your supplements on your team?
- How do you prevent frustration or fights between the 2 types?