Keynote: How to get the most out of your analytics implementation

20 Nov 2021
10:05 - 10:35
Keynote Room

Keynote: How to get the most out of your analytics implementation

Krista Seiden – Google Analytics Guru

1 minute video preview

Stefano – CRO Specialist, feedback through our #CH2021 attendee survey:

Was very relevant for me to have a session about GA4, as we just started out with it and still trying to get the best out of it. I learned a lot from this session, and got inspired to use GA4 a lot more and learn more so I can become a specialist

Slides


Notes

This is the link to the live notes of Daphne her talk

Questions asked by attendees through our #CH2021 app:

  • Why did you default GA4 while many features still had to be created?
  • When do you think GA3 will be taken offline?
  • What (user) research/data made Google decide it was a good idea to start moving from ga3 to ga4?
  • Data driven Attribution: is there any chance Google provides the possibility to zoom in more detail into campaigns rather than channels?
  • Is there a way to avoid data sampling in GA4?
  • Can you modify historical data in the UI?
  • Why did you choose to not make segmentation available in the main view of GA4?
  • When and how would you start training ‘light users’ who are somewhat familiar with ga3 in using GA4?
  • It seems that lots of 360-features become free in GA4. So what is the value of GA4 360?
  • Is ga4 faster compared to UA?

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