Keynote: Brand Resilience and the Psychology of Resonant Communication

20 Nov 2020
16:20 - 16:55
Virtual keynote room

Keynote: Brand Resilience and the Psychology of Resonant Communication

With many relationships now digital-first, the survival and resilience of a brand increasingly depends on their ability to connect emotionally with their customers. Whether you’re looking to reach out to consumers at a deeper, more values-driven level, or you want to learn techniques that can build empathy and rapport, this presentation will show you how to harness psychological insights to build your resilience and communicate more persuasively.