Keynote: Marketing Automation – Using Data to Drive Email Marketing Relevance and Revenue + attendee Q&A
From welcome emails to a 36-point segmented email “journey” based on whether a lead is progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. When you use it right, marketing automation garners better engagement – and return on investment – from your email program. Bonus: this makes your emails more valuable for your subscribers, too!
And yet 51% of marketers still aren’t using marketing automation.
It’s time to bring some return on investment to your great content strategy by building automated a.k.a “triggered” emails.
In this session, 12-year email marketing dweeb and data-driven evangelist, Jessica Best will share ideas from nailing the automation basics to adding more complex campaigns that pay off.