Biography
Ton is the founder of Online Dialogue – thought leaders in evidence-based growth. Ton has 20 years of experience in maximizing online revenues, and he helps and trains companies worldwide to be effective at data-informed growth. Besides being a consultant and an entrepreneur, he is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and digital experiments.
Ton is also the founder of the Dutch Webanalisten.nl community and the internationally focused Experimentation Culture Awards and the Conversion Hotel Conference. He started blogging about and programming conferences on analytics & optimization in 2007. After a while, he got fed up with the traditional conference settings and organizers. To him, there needed to be more focus on speaking quality, topic quality, attendee quality, and overall experience.
This is how it all started in 2014 with a long weekend deep-dive into digital products and user behavior on the lovely island of Texel. It grew into an event for experienced digital managers and specialists who love the field of optimization and experimentation. They travel from all over the world to share their skills. 48 hours on an island, in a fully dedicated hotel with good food and drinks, great inspirational speakers, awesome attendees, and lots of time for round table discussions and unconference sessions.
In 2019 we made the shift to the new and updated Conversion Hotel – The Conference formerly known as Conversion Hotel. A limited number of attendees and even more small break-out sessions. It’s about people, people who connect and share knowledge.