#CH2025: Slobodan ‘Sani’ Manic

The Jungle of Optimizing for AI agents

#CH2025: Slobodan ‘Sani’ Manic

The Jungle of Optimizing for AI agents

Biography

The Jungle of Optimizing for AI agents. Who will become your number one user? Your (potential) customers, or AI agents? This session focuses on how websites should prepare for interactions with AI agents that visit them. Please meet one of the keynote competition winners of #CH2025:

Slobodan ‘Sani’ Manic – he helps companies turn all that “we should do something with AI” talk into real tools people can actually use. In his daily work Sani hosts the No Hacks podcast, runs AI Adoption Sprints, but also has helped teams at Instacart, Klarna and Search Engine Journal launch products, increase conversions and speed up their websites.

Sani won this keynote spot by applying for the keynote speaker competition when he signed up as a #CH2025 attendee. Sani recorded his pitch video, and was selected as one of the 4 winners of a main stage slot. Towards the conference, Sani will be coached by Michael Aagaard to tweak the storytelling and delivery of this talk.

Enjoy Sani on stage at #CH2025, and Sani: thank you for applying!

Ton Wesseling

Founder & host of The Conference known as Conversion Hotel

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