#CH2026: Pieter Boonstra
Biography
Demystifying Customer Immersion. How well do you really know your customers? Beyond dashboards and personas, there are real people with questions, doubts and needs you might never discover from behind your screen. Pieter explores how immersing yourself in their world, including becoming a salesperson yourself, can reveal assumptions and help you build a better online experience. Please meet one of the keynote competition winners of #CH2026:
Pieter Boonstra, Founder of ConversieKracht, a Dutch agency dedicated to conversion rate optimization. Pieter helps businesses improve their websites by understanding the people using them. His approach takes customer research beyond the screen: getting closer to customers, experiencing their world and bringing those insights back into online optimization.
You might already know Pieter from our crew. For the past two years, he has helped make Conversion Hotel happen with dedication and a big smile. This year, he also cycled all the way to China. Apparently, stepping outside his familiar surroundings comes quite naturally! After applying for the speaker competition, he has now earned his place on the Conversion Hotel main stage main stage.
Pieter won this keynote spot by applying for the keynote speaker competition. Ahead of the conference, Michael Aagaard will coach Pieter to fine-tune the storytelling and delivery of his talk.
Enjoy Pieter on stage at #CH2026, and Pieter: thank you for applying again!
Founder & host of The Conference known as Conversion Hotel