Matthew Roach (UK)

Matthew is Director of Growth Optimization, Data Science & Analytics at Sanoma, one of the biggest media companies in Europe. Matthew reports directly to the CEO in Finland and has a clear vision how to properly grow all of Sanoma’s online platforms. Matthew grabbed all the knowledge out there by several optimization experts on how to grow and combined this in his pyramid of growth. He is now implementing this model at Sanoma. Why start running experiments on a platform where the business model won’t hold for the next 6 months? When should you start running experiments at all? All questions that will be answered by Matthew through his pyramid of growth.