Lisa Pierson (CA)

Lisa Pierson is funny and talented Vancouver, Canada based conversion copywriter who is devoted to putting customers first. Her mission is to destroy the world of business-centric copy that alienates readers instead of making connections with them. Are you also failing your customers right from the start? Through her Conversion Hotel 2018 talk you’ll get an inside look, through the eyes of a conversion copywriter, at how a business fails in onboarding a new user.