Biography
At The Conference known as Conversion Hotel, we seek out thinkers who don’t just talk about the future; we seek those who build it. As we navigate the wilds of CRO and AI, we need guides who are both deeply practical and quietly visionary. That’s why I’m excited to announce our next keynote speaker for November 21/22/23, 2025 on Texel Island:
Iqbal Ali – Experimentation pioneer, UX problem-solver, creator of comics, and a true frontrunner in merging AI with CRO.
Iqbal is one of those rare hidden gems in our industry, someone whose impact is felt not just through his hands-on work at places like Trainline, BBC Maestro, and Eventbrite, but also through his generous sharing of insights, whether it’s in his “CRO Tales” comic series, or the “Treachery of Data” podcast. With over two decades of end-to-end experience in UX, development, data, and optimization, Iqbal knows how to turn experimentation programs into engines of continuous improvement.
The Jungle of AI and CRO
This year’s #CH2025 theme, “Explore the Jungles,” is all about helping you survive the wild, and the most pressing jungle among our ticket buyers is this: How do I use AI within CRO and experimentation? What should I know, learn, and apply? When searching for someone who’s run many miles on the AI track, building tools, mining insights from user reviews, and automating experimentation processes, Iqbal Ali was a clear choice.
Iqbal’s approach is refreshingly thorough: auditing processes, shadowing teams, examining site architecture, and correcting data at the source. He builds automation to eliminate friction and applies AI to uncover the real, actionable truths hidden in user feedback. And with his background as a comics creator and graphic novelist, you can expect stories and lessons that stick with you long after you leave the room.
Join #CH2025 as Iqbal takes the stage to help you navigate the ever-evolving Jungle of AI and CRO. Iqbal, thank you for bringing your expertise and creativity to Conversion Hotel!
Founder & host of The Conference known as Conversion Hotel