Craig Sullivan (UK)

Message in a bottle

Craig Sullivan (UK)

Message in a bottle
twitter-icon linkedin-icon

Biography

Craig is Optimiser of Everything. He is an User Experience (UX) champion with a wealth of experience gained working with high street retailers and leading brands. His skills base includes UX, Usability testing, User Centered Design, Online Marketing, Web Analytics and Testing.

We invited Craig to return to Texel to share his story on the “Message in a bottle project“. Last summer we were live witnessing his bottle project evolve from a nice romantic idea to a big 2000 bottle project, to being accused of littering and then the (inter)national press taking over to make sure Craig would reach his end goal: meeting new people. It was an awesome ride and because Craig is an optimizer and was gathering lot’s of viral data: we immediately asked him: please share this story at #CH2017 and he said yes :-)

All session by Craig Sullivan (UK)