Keynote: Google Analytics 4 Demystified + attendee Q&A
GA4 is pushed as the default option when creating analytics accounts. It’s the rebranding of the web+app tracking that was launched last year, but not... Read More
Keynote: Brand Resilience and the Psychology of Resonant Communication + attendee Q&A
With many relationships now digital-first, the survival and resilience of a brand increasingly depends on their ability to connect emotionally with their customers. Whether you’re... Read More