Keynote: The Jungle of User Research & CRO
Camila Dutzig – Senior User Experience Designer @ EQOM Group
Small video preview
Full keynote video access available for members (tickets here).
Annemarie – Global Head of Digital Experience Optimization, feedback through our #CH2025 attendee survey:
Fantastic presentation. Funny, interesting and thought-provoking. Presentation skills were excellent too.
Slides
Notes
This is the link to the full summary of Camila her talk
Questions asked by attendees through our #CH2025 app:
- You hid reviews that use “negative words”? Is that ethical?
- Are there any legal or ethical concerns around picking reviews?
- Ho would/did you scale up showing the best comments for all products?
- How do you overcome the challenges of trying to tracks the behaviours of users who do not want to be tracked?
- How ethical is it to choose your own reviews?
- How does this translate to other ecommerce companies?
- How do you get people to review? Do you incentify?
- Picking reviews this way is very manual, have you looked at ai to find the types of reviews that “work” ?
Become an attendee of our next event!
The average #CH2025 attendee experience score on a 1 to 5 scale was 4.74 (NPS +85)!
Subscribe to the Conversion Hotel ticket notification email list!
or check which #CH tickets/products are currently available.