Keynote: The Jungle of the Customer Journey

Keynote: The Jungle of the Customer Journey

André Vieira – Founder @ Looptimize

Small video preview

Full keynote video access available for members (tickets here).

Kathleen – Experimentation Lead, feedback through our #CH2025 attendee survey:

André has a very natural and humorous way of conveying his message. It was easy to follow and thought provoking, because he provided a lot of different examples from real-life. Overall, it was a great first session to kick-start Conversion Hotel.

Slides

(direct download link)

Notes

This is the link to the full summary of André his talk

Questions asked by attendees through our #CH2025 app:

• What considerations do you have for the ‘journeys’ that start before folks get to your site? meaning research on Reddit, and LLMs?
• Those animations are 🔥
• How do you measure impact?
• What is the purpose of Branding in the customer journey?
• How do you apply this framework to single page applications where there is no journey per se?
• CRO, CXO and now CJO. Do we need another one?
• How to preserve states for platforms where users font have to be logged in?
• Could we see that QR Code again pls 👀
• How do you prioritize what to do and. possible impact?
• How does AI recognize your state of emotions
• LLM api tokens are still relatively expensive. what is now the roi?
• What is the measurement framework for the heuristics?
• Do you think Google will keep updating the Messy Middle?
• Do you use Prezi?
• How do you validate individual journeys – is a completely unique experience not super small in sample size and hard to validate? ?
• Will you have a new framework for optimising for AI Agents
• What signals you use to determine the probability of user leaving the journey?
• Great keynote, thx for your vision and presentation 🔥