Keynote: The Jungle of AI and CRO
Iqbal Ali – Founder @ Resseda

Small video preview
Full keynote video access available for members (tickets here).
Alexandros – Data Scientist, feedback through our #CH2025 attendee survey:
Really liked the concepts and ideas. Also, the beautiful drawings made it really unique.
Slides
Notes
This is the link to the full summary of Iqbal his talk
Questions asked by attendees through our #CH2025 app:
- Whats the best way to get started with small models? is there a handy Iqbal video on Youtube?
- I don’t have a question but thank you for addressing the giant planetkilling elephant in the AI room!
- Are there any differences in power usage of the different LLM’s, like Gemini and Copilot? And is Mistral as EU alternative better or worse on that?
- How do these small llms compare to oldschool machine learning? Seems similar in terms of accuracy and cost…
- What’s the coolest thing you’ve seen so far in terms of ai and CRO
- Did you draw all of this?
- Amazing to feature Karen Hao, one of the most vilified current people in Silicon Valley. AI in context is interesting, AI for the sake of AI is big bubble territory
- Is there value in running small models on home servers, or is it not feasible for most due to tech requirements?
- Does this apply to images and video generation as well?
- How can you determine breakpoints in a situation where you don’t know what the outcome should look like at all?
- If the small models are trained on training of the LLMs… doesn’t that mean they couldn’t exist without the LLMs? isn’t there issues with there?
- How many of us in the room are able to do what you suggest us to do?
- What was longer : drawing or getting the speech ready?
- The global economy is hugely overindexed on AI being successful. Is AI now simply too big to fail, because failure will make 2008 seem like a blip…
- Will this apptoach work on larger, more complex datasets?
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