Keynote: Personalization
Katie Dove – Managing Director @ Irrational Labs
Small video preview
Full keynote video access available for members (tickets here).
Max – Conversion Specialist, feedback through our #CH2024 attendee survey:
Was an eye-opener on how far we can go with personalization.
Slides
Notes
This is the link to the AI notes of Katie her talk
Questions asked by attendees through our #CH2024 app:
- What is the difference between personalisation (spelled with an S) (the right way) and recommendations?
- What outperforms the impact of personalisation. Implicitly inferring behaviour and preferences or explicitly asking?
- The ‘ask question’ option cost more energy to use (it’s not the green option). Given Theo’s talk, how do you take this into account (sustainability, cost of use, etc)?
- Thanks for personalizing the talk to this event
- What’s crunchy music? Asking for a friend.
- LOVED IT!!!
- I experience products questioning me as annoying, as friction. How to find the sweet spot?
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