Keynote: Inhouse experimentation

Keynote: Inhouse experimentation

Divya Isaiah – Head of Experimentation @ BBC

Small video preview

Full keynote video access available for members (tickets here).

Tim – CRO Marketer, feedback through our #CH2024 attendee survey:

Loved the talk, great topic and clearly explained.

Slides

Notes

This is the link to the AI notes of Divya her talk

Questions asked by attendees through our #CH2024 app:

• When “the business” at BBC started experimenting MORE, what did they start doing LESS (to find time and resources for experimenting?
• If you were able to land any company as head of experimentation, where would you go if not BBC?
• What was the biggest barrier you solved for?
• Content is your “product” – are you experimenting what content to produce? Or is focused more on the “delivery”?”
• Do you try and measure the users who don’t use digital services and just listen on a radio or watch live TV
• Does BBC also experiment in the content itself? Within TV formats for instance?
• What made experimentation so hard, what specifically in building / analysis?
• What makes experiment analysis expensive/time taking?
• What would be one thing you wish you could fix in one go?
• Does the BBC utilize online viewing behavior for show content selections?
• Why does the Iplayer volume go all the way to 11?
• Are you able to run more complex test now? And generally speaking what are your KPIs?
• What would you do differently as a consultant?