Keynote: Experimentation rewards

Keynote: Experimentation rewards

Marta Mijatov – Digital Experimentation Lead @ A1 Telekom

Small video preview

Full keynote video access available for members (tickets here).

Lukas – Senior Director of Experimentation, feedback through our #CH2024 attendee survey:

Highlight of the day for me. Excellent content and delivery.

Slides

Notes

This is the link to the AI notes of Marta her talk

Questions asked by attendees through our #CH2024 app:

• How do you maintain governance when you have so many teams running experiments?
• How do you maintain a balance between people testing random ideas and well researched hypotheses?
• What if senior management is against experimentation? The company culture heavily shames failure.
• What did you learn from F1 that you now implement at A1?
• When you are starting out with experimentation, how do you get resources & time for all the operational teams that you need to make it work?
• How do you keep the members engaged and motivated after the rewards were given?
• Lovely inspirational talk Marta, thank you!
• You said you were started with Data and Numbers to measure the teams. Why do you want want to make Els sad and not start with research
• Is it better to centralize or decentralize your CRO team in the organization to develop a experimentation culture?
• Hi, great that you incorporate senior management. Did you provide them with background knowledge about CRO in particular, and if yes how did you do this?
• Marta, we dont fail, we learn!💪
• Failing is good, if you do it early, fast and cheap. As that is much better than failing slowly and expensively. So fail with pleasure! What do you think?
• What do you do with flat results that are positive on a specific segment?
• What are some of the (technical) challenges in experimentation specific for a Telco business. And how do you manage these challenges?
• How did you compute the value of experimentation?
• How do you keep this business impact secret for so long?
• How do you engage apathetic stakeholders?
• How would you have approached it differently if your executive team wasn’t supportive of experimentation?
• Only feedback: that was amazing! Congrats to you & the teams
• What’s your target confidence rate? :D
• To which extend did the Customer Success Manager of your tool‘s provider assist you in this great process?
• How do you manage the expectation about monetary value? Did they think it was enough after a year?
• How do you get people to attend the event?