Keynote: Google Analytics 4 Demystified + attendee Q&A
GA4 is pushed as the default option when creating analytics accounts. It’s the rebranding of the web+app tracking that was launched last year, but not so many people worried about the new tracking solution back then. Now everyone is worried. Around the web stories start popping op about event tracking and how differently it works (causing measurement problems for many) and can those machine learning insights GA is creating of your data be trusted?
GA4 is the new standard in analytics with cross-device measurement capabilities and more granular data controls. But it’s scary if you are not a full-time pro analyst if your Google Analytics world is suddenly changing. You need someone to feel you at ease, someone who can demystify GA4 and tell you what you need to know. That is exactly what happens in this session.