Greg Shapiro – Cultural differences
Selling in the US is a completely different game than selling in the United States of Europe. Greg will inspire us how to improve our online game enlarging all those small cultural differences.
Scroll down to read the summary, watch the video and dowload the slides!
Summary Greg Shapiro
Bullet point summary by Theo van der Zee:
- English language proficiency in Holland (90%) is almost as good as that of the UK (>95%).
- In order to bridge cultural differences, you need data-driven people to translate.
- Quit thinking in ways of good or bad, white-hat or black-hat, just don’t be evil!