Chris Goward – Strategy

21 Nov 2015
10:00 - 10:45

Chris Goward – Strategy

Conversion Optimization as a key business strategy
Scroll down to read the summary, watch the video and dowload the slides!


Summary Chris Goward

Bullet point summary by Theo van der Zee:

  • Getting the right results, require the right process. Without right process, you get wrong results.
  • People in Analytics that are spending all their time there, they are just measuring stuff.
  • Success requires you to be in both a qualitative and quantitative research mindset.
  • Personalization is just a hypothesis until it’s tested.
  • Whenever possible, try to do evolutionary site optimization, not redesign.
  • Two-column forms often found to cause a drop in conversion.
  • Frameworks only thrive within a proven process.
  • Infinity Optimization Process takes Growth & Insights through Explore and Validate.
  • Try using Net Promoter Score both for clients and employees to learn.
  • Never be naked in testing; always have a test running.


Slides Chris Goward


Sketchnote Chris Goward


Short video interview Chris Goward

Don’t miss this unique event

In 2015 Conversion Hotel had a Net Promoter Score of +84 !

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