Erin Weigel (USA)

How is it to be a designer for 5 years+ at Booking.com – one of the worlds most advanced experimentation engines, where they validate everything? Erin believes in clean, functional design that communicates clearly and with style, but people and their needs guide each of her business and design decisions in pursuit of collectively beneficial outcomes. Frequent testing, market research, and creation through iteration helps her refine ideas from initial concept to final completion. At Conversion Hotel she will show what this means in her daily job.