#CH2026: Elin Ledenvik
Biography
Demystifying the New Customer Journey. What happens to CRO and experimentation when AI changes how people discover, choose and buy? There is plenty of speculation about the future of websites and apps. But behind an AI agent, there is still a human with a human need. Elin explores how our understanding of human behaviour, user research and experimentation can help us stay valuable as channels and customer journeys change. Please meet one of the keynote competition winners of #CH2026:
Elin Ledenvik, an Experimentation Expert at Conversionista! in Sweden, helping businesses understand user behaviour and improve digital experiences. Her work brings together experimentation and customer insight, with a practical focus on finding out what helps people move forward. As AI reshapes the customer journey, she asks what changes for experimenters and which parts of our expertise become even more valuable.
Elin is a returning Conversion Hotel attendee who has already delivered some memorable performances on our stage. Usually late at night, with a karaoke microphone in her hand, collecting awards along the way. This year, she has won a daytime slot too. Same stage presence, different material!
Elin won this keynote spot by applying for the keynote speaker competition when she signed up as a #CH2026 attendee. She recorded her pitch video and was selected as one of the four winners of a main stage slot. Ahead of the conference, Michael Aagaard will coach Elin to fine-tune the storytelling and delivery of her talk.
Enjoy Elin on stage at #CH2026, and Elin: thank you for applying!
Founder & host of The Conference known as Conversion Hotel