#CH2026: Michael Aagaard
Biography
How to develop, design, and deliver Powerful Presentations – a proven and repeatable process.
Some speakers get invited once. Some come back because they have another great story to tell.
Michael Aagaard is about to become the first person to speak at Conversion Hotel for the fourth time. That probably tells you everything you need to know.
I first met Michael many years ago, when we were both traveling the early CRO conference circuit. Over the years, I got to know him as one of the best optimization thinkers in our industry, but above all, as one of the nicest people you’ll ever meet. Humble, endlessly curious, always looking to improve, whether that’s an experiment, a presentation, or himself.
One story always makes me smile. Many years ago I was in Copenhagen for work and thought: “Michael lives in Denmark, let’s have dinner.” Only when he arrived did I discover that my flight from Amsterdam to Copenhagen had actually taken less time than Michael’s journey from his home in western Denmark. Of course, he never mentioned it beforehand. He simply optimized the trip by planning client meetings the following day. That’s Michael in a nutshell.
Since 2019, Michael has been the coach behind our Keynote Speaker Competition. Every year he helps first-time Conversion Hotel speakers turn good ideas into memorable stories. More than thirty speakers have benefited from his feedback, and every single one of them left the stage stronger because of it.
Which raises an obvious question:
If one of the best presentation coaches in our industry has spent seven years helping others improve their talks… what happens when he finally decides to build a presentation about building presentations?
As optimizers, we spend countless hours perfecting experiments, dashboards, reports and strategies. But even the best insights are worth little if we cannot communicate them in a way that people understand, remember and act upon. Great presentations don’t just transfer knowledge. They change minds, create alignment and move organizations forward.
That’s why Michael is returning to the Conversion Hotel stage to help us Demystify the Art of Presenting.
His official talk, “How to develop, design, and deliver Powerful Presentations – a proven and repeatable process,” takes us behind the scenes of what makes presentations work. Not just better slides or more confident delivery, but a practical process for turning ideas into powerful stories that make an impact.
And who better to reveal that process than someone who has spent years helping others master it?
Michael, welcome back for your fourth Conversion Hotel keynote. I have a feeling we’ll all leave Texel with more than a few improvements to our slides. We’ll leave with a better understanding of how to make our ideas matter.
Founder & host of The Conference known as Conversion Hotel