Amy Cueva (USA)

Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that partners with clients to improve health, help people achieve financial wellbeing, help them learn, and connect.

Amy also serves as an advisory board member for Behavioral Health Innovators, a group dedicated to improving mental health and addiction recovery experiences. She is also a visiting lecturer in the Mass Art Masters in Design Program teaching an Integration Lab which puts the principles of human-centered design and design thinking into practice through project work.